Have you ever heard of "SEO”?
If you just started a blog or started learning Digital Marketing or Just heard of “SEO” you feel that it looks complicated.
In this article, I am going to explain fundamental SEO and how to write an article for SEO.
At the end of the day, the Meaning of SEO is “provide informative information for users”.
As a Digital marketer or blogger, you need to know what is SEO.
So let’s learn about it in this article!
What is the SEO?
SEO stands for “Serch Engine Optimization”
Now I can see in your mind the “?” mark.
Simply put SEO is the method how to rank high in search engines.
There are many Serch engines
There are many types of Serch engines.
For example
-Google
-Yahoo!
-Bing
But most people only know Google or Bing, right?
According to Top Search Engine Market Share in July 2022 - SimilarWeb More than 90% of the world's population uses Google.
So it is important for beginners to understand how Google's search engine works.
SEO Strategies for beginners meaning how to rank high on Google.
The basic concept of SEO
Now you understand ”SEO strategies = how to rank high in Google”.
Then you need to know how does it work?
Google is running a business
You might be surprised that google is running a business.v
Because they are almost our life, they are everywhere.
But google doesn’t provide service for free. They need money for themselves.
To earn money they need to use their search engine more.
They consider that high rank “good content” in their search engine.
If they display bad content with higher rank, users can be disappointed with google and then use other platforms.
What is Good content between Bad content?
Good content is relevant content.
Picture this, when you search “difference between French food and Italian food”
You want to know the difference between the two.
So get that specific answer of the article you feel satisfied.
Instead, if you get the result of the difference between Indian food and Japanese food, you gonna be disappointed.
Relevant means providing the right answer.
This is an essential part of SEO.
How to write good content for SEO?
We found that to write SEO-friendly articles, you need to write articles that are relevant to the search terms.
The question is how to write the article. There are 3steps
1: Do keyword research
2: Consider search intent
3: Provide appropriate titles and headings
Keyword Research to write an article
Keyword research will show you what is popular and what is not.
But it is important to not write too popular keywords from the beginning.
Because there is a lot of competitor in that field.
I suggest you start from long tell keywords,
Such as “SEO blog for beginners”, instead of only “SEO”
There are some tools for doing keyword research.
-Google Trends
-Google Keyword Planner
-Buzz Sumo
-Ubersuggest(Neil Patel)
Consider search intent of keywords
Once you decided on keywords to write, you need to consider the user's intent for the search.
For instance, When users search for “cafe near here” they want to know about the cafe near the user’s place.
The essential things for google are to provide users right information right time and be easy to understand.
The time you write an article, think about the user's needs.
Provide appropriate titles and headings
This is an important part also.
If you don’t do this well, it doesn’t mean how well the article you write is.
You need to perform to google that this is the article for this specific keyword.
To do that
・you have to contain keywords which you aim to
・contain keywords in a headline in a natural way
More detail on how to write appropriate titles and headings is here.
Following those titles and headlines, you can write relevant and good SEO articles.
Conclusion
The important thing is always the user first.
Don’t write what you want because the user doesn’t need to know you unless you are a celebrity.
The strongest SEO strategy is to provide information that users seek. Please write articles with the user in mind.